CycleMate was a university project where the task was to design a bike-related app and define a unique market gap. I focused on small restaurants and local businesses, creating a white-label delivery concept that supported e-bike couriers with smart routing, charging station maps, and simple order management. As UX/UI Designer, I worked from research and information architecture to sketches and interactive prototypes.
My Role
UX/UI Designer
Team
Solo - Student Project
Project Timespan
2023
Industry
Food Delivery / Urban Mobility
Customer
Small local businesses
Challenge
Small restaurants often lack access to affordable delivery technology, while e-bike couriers face safety and efficiency issues in urban environments. The challenge was to design a flexible white-label app that balanced business needs for order management with couriers’ needs for safe navigation and reliable workflows.
Results
The project resulted in a delivery app concept that gave small restaurants access to digital delivery infrastructure without costly custom development. For couriers, the app provided safer, more efficient workflows through integrated routing, charging stations, and real-time order management. CycleMate demonstrated how a white-label approach could support both business goals and rider safety in a single service.
Process
Provided Insights: As this was a university project, key research insights were supplied by tutors. This allowed us to focus primarily on the app’s design rather than conducting extensive user research.
Information Architecture & Wireframing: Based on the given insights, we quickly moved into structuring the content. Initial information architectures and wireframes defined the flow for both couriers and small business users.
Prototyping & Testing: Low-fidelity prototypes were created to validate usability. We tested the app in realistic scenarios, mounting it on a bike to simulate actual courier use during rides. This helped us understand how design choices performed in motion and under real conditions.
Visual Design: The app was then translated into a polished visual design, with attention to clarity, safety, and the flexibility required for a white-label solution.
Sales Pitch Presentation: At the end of the course, we prepared an investor-style pitch deck to present the concept to professors. The goal was to convincingly demonstrate the business value of the solution and secure their “investment” in our fictional project.
